If your marketing mix requires video production, you need to find a competent agency that can handle the requirements, without charging a fortune. Marketing is a comprehensive process for any brand, and the quality of video production matters a lot in the long run. In a world that’s opting for digital solutions, you must produce videos that create an impact besides acting as tools for promotion. In this post, we have enlisted five questions that you must ask before you choose a video production company.
Are you experienced?
Any team can claim great things about music video and editing, but do they really have enough experience? Talk to agencies that don’t mind showing their work and previous projects. In most cases, a team of experts will be working on a video, and you need to know the individual experience of every member. You can seek a few client references, check their previous videos and the kind of work they have done so far. If an agency doesn’t have a big show-reel, you can still hire them, as long as they answer other questions.
What’s your approach?
When it comes to creating music videos and marketing ads, you need a team that can churn new and fresh ideas. The approach is fundamental in this regard. Is the company interested in your business? Are they asking enough questions? Have they checked and researched about your business before placing a quote? A company must be able to explain their approach towards creating videos, which certainly extends beyond shoots.
What’s your price?
It’s hard to decide a singular price for any campaign. The kind and number of videos you need will determine the final estimate. However, it’s important to have a service that you can afford. Talk to a few agencies and understanding their pricing model. In most cases, there will be an average bracket for general marketing videos. Music videos can be a tad more expensive. Consider companies that have a fair plan and doesn’t lure customers with discounts.
How will you manage the project?
Now that’s an important question in many ways. If you are in another state or city and want to hire this great agency, how will they deal with the requirements? Communication and support are two aspects that you should expect from a video production company. A professional company will be extremely frank in this regard. If the project is too big and cannot be managed efficiently, they will refuse you right away. In other cases, they may discuss things on Skype and plan a proposal with all the details.
Video production is a serious investment, at least for startups and smaller brands. You cannot expect great things from an agency that hasn’t handled similar projects in the past. Of course, they need to fit your budget and must have a good team at work, but more than anything else, they should have enough time and resources as required for the project. Take your time, and don’t miss the questions above.